Client: Saatchi & Saatchi NY
Powerhouse was thrilled to get the opportunity to work with the creative team at premiere ad agency Saatchi & Saatchi NY on their animated campaign for IAMS pet food. The designs and scripts we received from the advertising team gave us a great sense of what style they were hoping to achieve with these short videos, and we were happy to help them bring this vision to life!
The Powerhouse Animation team developed all of the character animation in the videos in Flash before adding motion and direction in After Effects. We love the overall tone of the piece and the whimsical nature of Professor IAMStein himself, and we wanted to bring that same quality to our animation. The Saatchi team gave us excellent assets to work from and we hope we did it justice!