Based on a comic of the same name that was created by New Balance and IDW. The Powerhouse team worked hard to create this animated short titled “The Greatest Race”. We carefully adapted the original art depicted in the comic, making sure to capture the characters and backgrounds to deliver the best product possible. The protagonists of “The Greatest Race” are based on real life legends including; Hitoshi Mimura, a staple in the footwear community, and Daichi Kamino, a Japanese runner who has shattered records in Japan’s alpine relay races. Now we are all itching to get our hands on the Ultimate Racing Shoe.

Client: New Balance
  • Animate (Flash)
  • After Effects