One of the most exciting parts of this project was getting the chance to really play off of the different eras of Saturday morning cartoon animation. One thing that happened organically was when we started adding sidekick characters to the concept art and character designs of Daryl Waltrip. At the time, it wasn’t part of the animated commercial concept, but it was so common in the genre that it just “felt right.” Tribal went with adding Grease Monkey to the concept, and we just added random audio clips of a monkey to the commercial audio, and it was just what the animated commercial needed. Grease Monkey became the star of the show, and even spawned a second episode.

Powerhouse created variation on the theme and here are some of the examples.

Client: Tracy Locke, Tribal DDB
  • Flash