The plan: take the classic Hampton Inn hexagon and represent the shape in instruments, music equipment, and anything music related. After initial style tests and finalizing the vector designs, we infused the iconic hexagon-shaped music symbols with fun and energy. We used After Effects for all the transitions and morphs, and we created a dynamic motion graphics ad for our friends at GSD&M and Hampton Inn. Just another example of us turning it up to 11.

Client: GSD&M
  • After Effects