This project was a lot of fun and was very unique. There was a live-action spot that had been filmed, but script changes and some directorial decisions required replacing the actor and changing…well… just about everything the actor did, including a new voice. It was a challenge, but one we happily accepted for our friends at Wieden+Kennedy. We did character design and then rigged a polar bear in After Effects. Using a lot of other After Effects wizardry we replaced the actor and added elements to the previously only live-action base.

Powerhouse created several styles and concepts for the new Polar Bear, here are some of the examples.